RapidRatings Website
Project Lead, Designer, Developer
Project Sections
03. Results
At the time, the RapidRatings website had not been majorly refreshed in 5 years. The design was outdated, the copy was lengthy, and the target audience had grown. RapidRatings needed a website that better reflected its brand and addressed its new demographic of users, keeping UX and SEO in mind.
02. Process
As the project lead, I was tasked with creating and executing a project plan: evaluating vendors, conducting interviews with internal stakeholders, wireframing, designing, building, and launching. My team and I used the findings from website performance and our interviews to identify and prioritize current site weaknesses and areas for improvement. From there, I mapped out and created wireframes for a new user journey
01. Background & Brief
At the time, the RapidRatings website had not been majorly refreshed in 5 years. The design was outdated, the copy was lengthy, and the target audience had grown. RapidRatings needed a website that better reflected its brand and addressed its new demographic of users, keeping UX and SEO in mind.
