Amplify Branding Exercise
Designer
Project Sections
03. Social Animation
As part of the social strategy for this campaign I created a short video and logo animation. For continuity across the campaign I featured the same two characters, using both static illustration and hand-drawn animation. The logo animation can be recycled in future videos as part of a motion design system to increase Amplify's brand recognition and familiarity.
02. Social Ads
For social ads, Amplify needed a few horizontal options to be used across multiple platforms. Following their new brand guidelines and illustration style, I created 3 social cards for their referral campaign. I created two drawn characters to be featured across the assets for brand and campaign recognition, bringing energy and excitement into the referral program to help convey its benefits.
01. Background & Brief
As a branding exercise, I turned to the personal life insurance brand Amplify. Using their new brand guidelines, my task was to create collateral and materials for their "refer-a-friend" campaign. The materials included: ads for social, logo animation, animated video for social, and a campaign landing page. The new brand transitioned from a clean, corporate visual style to one featuring hand-drawn illustrations and causal, authentic stock photography. I chose to lean into the hand-drawn style to emphasize the playfulness of the Amplify brand and bring a friendly, human quality to the campaign.





04. Landing Page
At the time, the RapidRatings website had not been majorly refreshed in 5 years. The design was outdated, the copy was lengthy, and the target audience had grown. RapidRatings needed a website that better reflected its brand and addressed its new demographic of users, keeping UX and SEO in mind.